Achoo joined the mmi family in October 2021 after a long partnership. Before the acquisition, the Achoo technology supported influencer marketing solutions for mmi Analytics beauty industry clients, under the name influencerCONNECT. Clients in sectors outside of beauty could identify and track influencers under the Achoo brand.
Our ultimate objective was to bring the two brands together, and we are delighted to announce that we have achieved that goal. Today we officially launch influencerIMPACT - an influencer marketing solution for beauty and lifestyle brands directly or via PR and Influencer Marketing agencies.
One of the key objectives of the rebrand was to help agencies improve their effectiveness through process automation. In this way, their teams can manage more clients with fewer resources and achieve better outcomes. During these uncertain times, we also wanted to offer flexibility - to allow clients to temporarily scale activations up or down as needed to drive cost savings.
Our mmi suite of solutions for brands and agencies now includes
influencer marketing: an influencer marketing platform to help beauty and lifestyle brands and agencies deliver campaigns with less effort and a bigger impact through automation, rich data, artificial intelligence and detailed insights
media: a media monitoring and insight solution which enables beauty brands to achieve optimal competitive impact by helping them efficiently allocate budget across media and brand campaigns
etail: an etail solution to help beauty brands drive conversions by enabling them to optimise their online retailer presence. We do this through a suite of products covering the entire shopper journey: adCHECK, shelfVIEW, pricePOINT, marketPROTECT and imageBANK
Backed by a robust platform like influencerIMPACT, brands and agencies can shape influencer campaigns to deliver them in the most efficient way to optimise time, budget and outcomes.
Christian Eckley, mmi Analytics CEO said “we are delighted with the brand transition and excited to extend our offering for brands and agencies beyond beauty into the luxury goods sector. Our flexble terms will allow customers to scale up or down their monthly number of influencers for maximum value.”
See how you can supercharge your influencer marketing efforts, sign up for a free 10-day trial and try it out for an upcoming campaign.
About mmi Analytics
https://www.mmi-analytics.com/
mmi Analytics is the global standard in beauty analytics. It monitors media, marketing and e-commerce data across the world’s largest beauty markets, enabling clients to measure influencer and online retail relationships and optimise sales activities online. Headquartered in London, mmi works with 40 major beauty companies and over 200 brands worldwide. Clients include Coty, Huda Beauty, L’Oréal, Groupe L’Occitane, Unilever and Shiseido.